DESIGN | MARKETING | DIGITAL | VEHICLE LIVERY
Arc-Tech is a dynamic new business offering a comprehensive range of high quality services to the construction industry, specifically Mechanical and Electrical.
reflexblue were approached by our existing client, CCG, to create a corporate identity for their new division.
We created Arch-Tech’s brand identity, produced their website, corporate literature and vehicle livery for the new start-up.
The brand logo was inspired by the recognised electrical symbol for an AC voltage source to reflect the company’s core business specialism. Blue was chosen as the primary colour to differentiate it from the gold and black of its parent company.
It was great to be given a blank canvas and be trusted to create a whole brand identity from scratch. The client feedback was very positive from the first draft concepts and we are extremely proud of the final product which matched each key objective in the initial brief.