Rated by reflexblue – October 2024
At reflexblue, we’re always drawn to campaigns that bring something fresh to the table. Whether it’s through playful humour, meaningful partnerships, or simple yet impactful visuals, these campaigns have left us inspired. From Heinz to Movember, here’s our roundup of recent campaigns that are getting it right.
Heinz – “It’s Ha-Ha-Has to be Heinz”
Heinz has never been shy about embracing its passionate fanbase, but this latest ‘Smiles’ campaign takes it to another level. Launched around the same time as the Joker 2 movie, the campaign features people unapologetically wearing Heinz ketchup smeared in the shape of a Joker-style grin.
It’s clever and a bit cheeky, capturing both the undeniable love for Heinz and the iconic imagery of the Joker smile. The message is clear: if it’s not Heinz, it just won’t do!
Beyoncé X Levi’s – “Live in Levi Jeans”
When Beyoncé and Levi’s team up, you know it’s going to be iconic. Levi’s wanted to reach a broader female audience, and who better to help than Beyoncé? Known for her effortless style and powerful influence, Beyoncé is the perfect fit. The timing feels almost unexpected, with the release of her latest country album, Cowboy Cartier, which even features a song called “Levi Jeans.” While we think it would have been amazing to launch this campaign with the album release, it still aligns beautifully with her current style.
The campaign’s message, Live in Levi Jeans, taps into the idea that Levi’s aren’t just jeans – they’re a lifestyle. Beyoncé’s involvement brings an effortless, timeless feel to the brand, showing that Levi’s are meant to be lived in, danced in, and worn with pride.
Burger King – “Bundles of Joy”
Burger King’s latest Bundles of Joy campaign hits on something unexpectedly heartfelt – new mums enjoying their first postpartum meal with a Burger King. Each ad shows a mum with her order, alongside the time her baby and burger both “arrived.”
It’s a brilliant, feel-good twist as part of their larger ‘Foodfillment’ campaign, where Burger King is making a case for being the go-to spot for pure food satisfaction. Launched during the busiest baby-delivering month in the U.S., the campaign feels perfectly timed and perfectly relatable.
Tesco – “ICONS”
Tesco has gone back to basics in the best way possible with their reimagined logo campaign. The OOH ads replace “TESCO” with five foods that start with those letters, instantly recognisable and beautifully simple. And, of course, Aldi wasn’t far behind with their own take, keeping the friendly rivalry alive. But Tesco’s campaign stands out for showing us that sometimes, less is more.
What we admire here is Tesco’s commitment to simplicity – it’s an ad that speaks for itself without any fancy gimmicks. By sticking to fresh produce and relying on brand recognition, Tesco taps into its identity as a reliable source for quality food, leaving viewers with a clear, lasting impression. It’s a clever way to grab attention and reinforce the brand’s role in everyday life.
Movember – “A Problem Halved”
Movember’s latest campaign brings people together in a uniquely symbolic way and it’s our favourite campaign for this month. With their moustache-shaped bench designed like a seesaw, Movember’s “Halved Bench” encourages people to sit, chat, and balance together. Set up in Borough Yards in London, it serves as a reminder that sometimes, even the simplest act of sitting together can spark meaningful conversations. The bench symbolizes shared support, making it a perfect visual for Movember’s message of connection and mental health.
This campaign is both visually engaging and deeply meaningful. Movember has managed to create a space where people can connect in a tangible way, symbolising the importance of balancing emotional support. The “Need 2 to Balance” concept is a powerful reminder that support, even in small doses, can make a huge difference. It’s one of those campaigns that makes you stop, think, and maybe even share a bench with someone who needs it.
Each of these campaigns shows us just how impactful smart timing, creativity, and a bit of heart can be in marketing. From playful nods to pop culture to meaningful collaborations, these brands are bringing their A-game and showing us new ways to connect with their audiences. Which campaign is your favourite? Let us know!
