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Marketing New Build Homes in 2021

18 March 2021

Since the formation of reflexblue, we have been working with some of the biggest house builders in the UK. Every year we see new developments and trends in the world of marketing that we apply directly to our clients in this sector. Take a look at our top tips for 2021!

Video is KING for marketing in 2021, especially for promoting property developments. Potential customers are far more likely to feel connected to a builder through videos, as videos provide firms a chance to showcase the best of them and their work. Whether this is location videos, show home tours or interviews with happy buyers, the value of video on websites, social media and marketing collateral is huge.

Maidenhill New Vision Video 2021 from reflexblue on Vimeo.

As many housebuilders are pulling back the number of brochures they are printing, it’s a good time to improve how your brochures behave on your website. With an online flipbook, you can give customers the ability to replicate the real feel and excitement of flicking through a brochure to find their new property, as opposed to just downloading one, from the comfort of their own home. With high-quality photography of your houses and locations, customers can picture themselves making a new start at your development.

Enhancing the experience of sales centres in preparation of lockdown easing across the UK should be high up on every house builder’s to-do list. One of the ways we have enhanced the sales centre experience for our client Taylor Wimpey is the introduction of ‘Media Players’. These interactive screens enhance the sales experience for those house-hunting in the time of social distancing and with fewer brochures being printed. Our Media Players are able to show multiple house types from different developments, floor plans and show homes on the big screen, leading to a more in-depth and interactive sales experience.

Over the last 6 years, the percentage of website traffic coming from mobile devices has shot up by over 20%, with 2021 the highest year on record, meaning it is now more important than ever for businesses to be as mobile-friendly as possible. Obviously, this trend is not specific to only housebuilding, but it is essential in this industry where most people are likely to browse your website for property availability before visiting your sales centre or booking an appointment. The importance of mobile filters right through from your website, to downloadable brochure design, email campaigns and much more.

Want to hear more from us about how you can improve your marketing approach in 2021? Get in touch at