Here at Reflexblue, we always keep an eye on clever and creative marketing that really makes an impact. Recently, we’ve come across some campaigns that feel fresh, fun, and super smart. Whether it’s a fashion brand launch during a media frenzy or playful food rivalries, these campaigns have caught our attention. Here are five that we’re absolutely loving right now!
Canva – ‘Love Your Work’
Canva’s Love Your Work campaign is all about empowering people to create, no matter their design skills. The message is simple: anyone can create beautiful, professional-looking visuals with Canva’s easy-to-use tools. The campaign focuses on real people using Canva for their projects, and it’s such a great reminder that creativity isn’t just for the pros – it’s for everyone.
What we love most about this campaign is how Canva makes design feel approachable. By showcasing the work of everyday users, they make it clear that you don’t need to be an expert to create something amazing. It’s inspiring and makes you want to dive in and start designing your own projects!
Cornetto – Summer Wrappers
As summer winds down, Cornetto has come up with a clever campaign to keep those sunny vibes alive a little longer. They’ve taken their iconic wrappers and turned them into fun graphics that capture classic summer moments – like diving into a pool or relaxing by the beach – but with a twist. The water or scenery is actually made out of Cornetto wrappers! It’s such a cute and creative way to celebrate the end of summer.
We love how playful and nostalgic this campaign feels. It’s like Cornetto is giving us one last taste of summer before the season officially ends. It’s the perfect mix of fun visuals and sentimental vibes, reminding us of those warm, carefree days spent with an ice cream in hand.
Maebe by Molly Mae
Molly Mae has been a social media star for years, so when she launched her new clothing brand Maebe right after her highly publicised split from Tommy Fury, the timing couldn’t have been more perfect. The brand took off quickly, thanks to all the attention she was getting in the press. Maebe’s launch felt like a seamless part of her personal journey, which made her fans even more excited to support her.
We love how Molly’s story connected so naturally with her brand—she stayed true to her personality while also showing that she’s a strong, independent businesswoman. It’s the perfect example of how smart timing and being authentic can make all the difference when launching something new.
Sabrina Carpenter X Redken
Sabrina Carpenter is all over social media right now, and people are obsessed with her gorgeous hair. So, it makes perfect sense that Redken teamed up with her for their latest campaign. Fans have been rushing to salons to get Sabrina’s signature haircut, and Redken is there to help them achieve that look with their haircare products. It’s a dream collab for anyone who wants that effortless, celebrity-inspired hair.
What makes this campaign so fun is how it taps into a real trend – people are already trying to copy Sabrina’s style, and Redken is jumping in at just the right moment. Plus, the collaboration feels super authentic because Sabrina’s hair is such a big part of her personal brand. It’s a match made in beauty heaven!
Burger King – Bigger, Better, Happier
Burger King is at it again with another cheeky jab at their rival, McDonald’s, and we’re here for it. Their latest campaign uses McDonald’s packaging to make Burger King look ‘bigger’, ‘better’, and ‘happier’. The ads cleverly place Burger King’s packaging alongside McDonald’s, suggesting that their products are just a little bit better in every way. It’s funny, bold, and classic Burger King.
We love a good brand rivalry, especially when it’s done with a sense of humour like this. Burger King knows how to have fun while still making a strong point about their brand. It’s the perfect way to get people talking and to keep the fast-food rivalry alive in a playful way.
These campaigns are such great examples of how creativity, timing, and a little bit of fun can make marketing stand out. Whether it’s a viral beauty collab or a clever food ad, these brands are showing us how to connect with audiences in a way that feels fresh and exciting. Let us know which campaign is your favourite!
